What is whey protein isolate, and why is it in a gummy?

Whey protein isolate sounds like gym talk, but it is simply protein from milk that has been filtered to remove most of the fat and lactose.
Where whey comes from
When milk is turned into cheese, a watery liquid is left behind. That liquid is whey. It is filtered and dried into powders sold as concentrate or isolate. Isolate is the more filtered of the two, which is why it shows up in products that want a high ratio of protein to everything else.
How it ends up in a gummy
A gummy needs a gel base, usually fruit pectin, and a small amount of protein dissolved into it. Punchies list grass-fed whey protein isolate and grass-fed collagen peptides as their first two ingredients, and each gummy comes to 1g of protein. Five gummies make a serving with 5g of protein.
What to double-check
Whey is milk. Anyone with a milk allergy should avoid it. Everyone else can read the label for sugar, sweeteners and dyes, since those vary a lot between brands. For a different angle on label reading, How to read a kids gummy vitamin label in two minutes on bestkidsgummyvitamins.com.
Why isolate rather than concentrate
Concentrate keeps more of the original fat and lactose; isolate is filtered further. For a snack that has to stay soft and taste like fruit, a cleaner, more concentrated protein is easier to work with. That is the practical reason isolate appears so often on gummy labels.
The full label and ingredient list are posted here: www.punchiesprotein.com.

Want to see the label? Punchies protein gummies are sold at the Punchies store, with a 60-day money-back guarantee.
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